Writing / Copywriting
Content that Connects …
Our messages need to connect quickly with their intended audiences. That's my first copywriting rule.
I believe this so strongly that, when writing for a professional communications blog, I once quipped "we can't ask, 'What would Shakespeare do?'” Today the reality is quick communication. We need to deliver messages rapidly. Directly.
If we don't grab the reader within a matter of seconds, no amount of clever graphics wil regain their attention. This is true for brochures, direct mail pieces and especially for Web sites! After all, we live in a 
society where our time and attention is pulled in a thousand different directions every day.
Which brings me to my second rule of thumb: copy must be relevant.
Because your target audience's time is precious — and because, as for all of us, distractions are the norm — holding the audience's focus requires content that's pertinant to the audience and its concerns. Most business owners know the needs of their potential customers and know how to fill those needs. What they — what you — might not know is how to translate that information into concise, reader-friendly copy. But, that's where I come in!
If you need professional writing services for your print or online publication, consider Friedrich Communications. I have a track record of reaching a variety of audiences with attention-grabbing, meanful content!
I specialize in:
- Topic research (as well as writing services)
- Consumer-directed communications
- Including, derivation of consumer-friendly content from technical literature
- Collateral development (ie., company brochures)
- Editing and proofreading
- Style guide development
- Slice-of-life and story-style content
- Writing for Web
- Blog posts
- More
Review my credentials: view my resume (pdf format). Or feel free to contact me for a no-obligation consultation.