Writing / Copywriting
Content that Connects …
Our messages need to connect quickly with their intended audiences. That's my first copywriting rule.
I believe this so strongly that, when writing for a professional communications blog, I once quipped that we can't ask, “What would Shakespeare do?” Today the reality is quick communication. We need to deliver messages rapidly. Directly.
If we don't grab the reader within a matter of seconds, no amount of clever graphics wil regain their attention. This is true for brochures, direct mail pieces and especially for Web sites! After all, we live in a 
society where our time and attention is pulled in a thousand different directions every day.
Which brings me to my second rule of thumb: copy must be relevant.
Because your target audience's time is precious — and because, as for all of us, distractions are the norm — it takes content that's pertinant to the audience and their concerns to hold their focus.
If you need professional writing services for your print or online publication, consider Friedrich Communications.
I specialize in:
- Topic research (as well as writing)
- Consumer-directed communications
- Including, derivation of consumer-friendly content from scientific literature
- Collateral development (ie., company brochures)
- Editing and proofreading
- Style guide development
- Slice-of-life and story-style content
- Blog posts
- More
Review my credentials: view my resume (pdf format). Or feel free to contact meme for a no-obligation consultation.