Three Tips for Getting it Right … the First Time!

Don’t repeat some of the biggest mistakes business owners make when creating Web sites, brochures or other communications pieces.

Getting it right the first time saves incalculable time and money!

Avoid these top culprits:

Lack of planning. Before you start any communications piece, there are two things you should understand. First, know your target audience! Plan your site around their needs and purchase habits. Second, know yourself, your business or organization! What is your Unique Selling Proposition? What makes you different? Understanding these aspects of your market and your business is key to all your communications efforts!

Choosing style over substance. We all want Web sites, documents and presentations with a professional look and feel. And we should insist on them! But every component — each word and every graphic — should have a purpose. In combination, they should help convey a clear message or reinforce your brand. Don’t settle for fancy fonts that hinder readability. Don’t wedge pictures into every nook and cranny! Remember that visual clutter only distracts from your message.

Going it alone. You can’t do it all by yourself. Just as you rely on professional advice with your taxes, delivering the message about your business or organization should not be left to chance. Choose a provider who can guide you through the steps toward effective communications with Web sites, presentations and printed material that convey the right message and reinforce the strength of your brand.

 

Steer clear of these costly mistakes.

Let me guide you past these and other hurdles as we develop a Web site that accurately reflects your business. Together we'll get it right the first time!

Review my credentials: view my resume (pdf format). Or feel free to contact me for a no-obligation consultation.