First Impressions Matter

"... creating Web sites with quality information alone is not enough to win credibility in users' minds."
— A Consumer Reports WebWatch research report, prepared by Stanford Persuasive Technology Lab

Recent Site Designs

Sites I've recently designed include:


Collaborative efforts with Purple Wren Communications:


Contact me for additional information about these and other sites!

Web Design & Development Web designs

Your Web site is a critical component in the marketing mix.

Your online presence may, in fact, be more important than you realize ... for several reasons.

  1. The Internet is where you’ll find your audience. They are looking for information and services online in ever-increasing numbers. According to research conducted by the Pew Internet & American Life Project, 73% of American adults use the internet. 81% are specifically looking for details about a service or product which they are thinking of buying.
  2. This audience will judge your credibility based on the look and feel of your Web site! It's true! A Consumer Reports WebWatch study found that — rIght or wrong — nearly half of your Internet audience will ascertain your credibility on the basis of your site’s design.
  3. Just over a quarter of your online audience will also judge your credibility — and your site’s usability — based on its structure and navigation, the report continues.
  4. And, proving that content does matter, another quarter of your visitors scrutinize the information you offer, provided that you've reached an optimal point between focus and breadth of information.

Web design blueprintDon't send the wrong impression.

Because your Web site is such an important, yet complicated, part of the marketing mix, you can't afford to send the wrong impression! And that is why Friedrich Communications focuses on achieving an accurate, positive portrayal of your business or organization.

I approach Web site design and development from the standpoint of a communications professional. From one who understands the coding necessary to bring your site to life ... but who also comprehends the importance of your message, your image, your very reputation!

What makes me different as a Web designer is effectively communicating what makes you different as retailer, a service provider or a not-for-profit organization.


Let Friedrich Communications craft the Web site that helps you stand apart ... in all the right ways!


Review my credentials: view my resume (pdf format). Or feel free to contact me for a no-obligation consultation.